Paris Fashion Week uses technology to combat the epidemic

Paris-ALSHARQIYA   January 20: The Paris Men's Fashion Week, which will last for 6 days, will introduce to the public a new 68 brands specializing in men's elegance. This event is held virtually, so how did the people in charge of it harness technology to be able to reach audiences around the world?
The Union of High-end Tailoring and Fashion, which is considered the mastermind of French fashion, has developed its website and expanded its team in order to be able to cover all events this week by default. He signed partnership agreements with the American channel CNN and the Russian newspaper Kommersant, and the videos that appear on the French High Sewing and Fashion Federation website will be published on 4 platforms that witness a great following by the public in China, namely: Tencent, WeChat, Weibo and Douvin.

The cooperation with CNN comes after the success of the cooperation in the past seasons with the American New York Times and the Japanese newspaper Ashai Shimbum in transmitting French fashion to the world. They have dedicated pages to cover the Parisian shows, and all posts by the participating homes will be available on Youtube.
International fashion houses have flocked to make appointments for the Paris men's fashion week. The week was opened by Berluti on Tuesday and will end next Sunday the emerging house 1017 ALYX 9SM. And big names like Louis Vuitton, Dior Homme, Hermes and Paul Smith won't miss him.

Pascal Morin, Executive Director of the French High Tailoring and Fashion Federation, stated that the number and quality of designers who accept to participate in French Fashion Weeks highlight the importance and durability of this event despite the exceptional health conditions that the world is currently experiencing.
French men's fashion week activities are expected to witness the participation of famous foreign roles, such as: Japanese Yohji Yamamoto, British JW Anderson, American Rick Owens, Belgian Dries van Noten, Spanish Loewe, and American Thom Browne. As for new participants in this week’s events, we mention brands such as: Louis-Gabriel Nouchi, Wales Bonner, Basscoutur, Valette Studio, and Kidil.

Of the houses that withdrew from this week’s events, we mention Celine, who announced that she will present her show later in 2021. The Confederation of Fine Tailoring and Fashion in France announced that it has also developed its digital magazine, called Insider, to be able to keep up with all offers. These digital means that have proven effective in times of health crisis will not be absent after its end, but will always remain a vital resource that accompanies direct performances upon their return.


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