Emirates-ALSHARQIYA October 18 : The Arab Fashion Week will be held in Dubai by default from 21 to 24 October 2020, after the success of the previous virtual edition, which was the first and only digital fashion event to be held in the Middle East.
More than 30 fashion designers from all over Asia, Europe and America will participate in Arab Fashion Week, in addition to a full day dedicated to Brazilian designers under the title "Brazil Noble".
The schedule includes designer galleries in partnership with the leading digital display platform JOOR, and the Arab Fashion Council welcomes the partnership with the French Federation of Haute Couture and Fashion Fédération de la Haute Couture et de la Mode (FHCM),
The French organization that coordinates Paris Fashion Week, with French designers in Dubai, for the first time in history in a new framework through an initiative called "The Parseon in Dubai", which is a new project that aims to connect French designers, members of Paris Fashion Week, with the Arab fashion industry And to create a bridge between the two fashion industries.
On this occasion, the Arab Fashion Council named the Lebanese superstar Maya Diab "the fashion icon in the Arab world", who will open the event live, followed by "Fashion Color", a discussion platform between industry experts and celebrities coordinated by the region's leading celebrity agency Hue Management and hosted by Sally Hajjar.
Arab Fashion Week continues its almost complete program with locations across the country to enable the designer collection to be personally marketed.
“The whole world is in a transition phase from entering a new world revolution ruled by technology and artificial intelligence,” said Jacob Abrian, founder and CEO of Arab Fashion Week. .
For the first time, Microsoft is presenting the Arab Fashion Week, and has obtained directions from the Arab Fashion Council to enable fashion designers to use the full digital capacity of Microsoft services and devices geared towards improving the productivity of designers under the slogan "A Bigger Dream" The ability to achieve more
At a time when all sectors and industries are reimagining their business models around the world, the Arab fashion field is no exception to this, as it is set to lead a large part of its business in a challenging year through digital channels.
The event is set to launch in its entirety, exclusively on the Facebook platforms, which will broadcast Arab Fashion Week to 2 billion users worldwide.
Fashion lovers will be able to shop their favorite fashion shows and collections directly through Instagram's shopping technology and through the website dedicated to shopping on the runway at Arab Fashion Week.
Additionally, fashionistas will be able to visit selected stores across the Emirates to try the collection and purchase it directly.