Washington-ALSHARQIYA July 15: Facebook plans to pay one billion dollars to content creators over the next year and a half as part of an effort to attract content creators to its many services.
The money will be given to content creators who use Facebook products in different ways, as creators can get a cash reward for showing ads on their videos or on Instagram, and creators can also get paid for enabling ads on their IGTV videos. , receive bounty in live broadcasts, or create popular videos on Reels.
Funds are available to creators on an invite-only basis at the moment, and new options to earn money will be announced later. Facebook has indicated that it will expand availability to more creators later in the year.
The rewards programs will have a dedicated hub within the Instagram app later this summer and in the Facebook app later this fall.
The initiative aims to "make Facebook the best platform for millions of creators to earn a living," wrote Mark Zuckerberg, CEO of Facebook. The funds will be disbursed by the end of 2022.
This is a bold move by Facebook after years of other companies building more compelling sites for content creators to build a platform and a business.
More recently, apps like TikTok and Snapchat have offered to pay creators directly to post successful videos on their platform.
It is noteworthy that "Facebook" already offers some ways for creators to get paid, but the options vary across services. And some features, like Reels, may not pay the creators at all.