USA-ALSHARQIYA July 1 : Facebook has announced a plan to make changes to Instagram that include displaying recommended videos for users in full screen on the content display page (VIDE), according to CNBC.
"We will focus more on viewing videos via smartphone, and they will be full screen and in an entertaining and entertaining way, and we will make other adjustments as well in the coming months," Instagram director Adam Mosseri said in a video posted on Twitter on Wednesday.
Mosseri explained that Instagram has plans to display videos in full screen to users on the content viewing page, and that includes videos recommended by users, including those from accounts they don't already follow. "We are no longer a photo-sharing app," he said.
These modifications represent a radical transformation of Instagram, which is until now a basic application that enables users to see square-sized photos of their friends and accounts they follow, according to CNBC.
This change in content presentation will bring Instagram into direct competition with the Chinese-owned TikTok, a startup in the social media application market.
Mosseri specifically referred to TikTok as well as Google's YouTube, as serious competitors, and detailed the reasons for these changes.
"Let's be honest, there is some really serious competition right now from TikTok and YouTube, and there are a lot of other startups as well," he said.
Indeed, Instagram has made competing with TikTok a priority by launching Reels in August 2020. Reels is a feature that allows Instagram users to create short video content with audio and visual effects, much as they can do on TikTok.
"People are turning to Instagram for entertainment, there's a lot of competition, there's more to do, and we have to accept that, and that means change," Mosseri said.